Wednesday, April 2, 2014

Where Y'at?

Hi Y’all, sorry for the delay in posting.  We’ve been busy.   Mark has been working with an engineering firm on the property build out as well as with the brewhouse supplier – JV Northwest.  We haven’t ordered the brewhouse yet but are hoping to this week.  Our original plan was to order a 15 barrel system BUT…  we’ll as you all may know, size matters so we are not thinking about a 20 barrel brewhouse.

Last weekend, Mark and I had the chance to get meet the owners of King Street Brewing Company.  Proprietors Shane and Dana gave us a private tour and were extremely generous with their knowledge on what they did well and what they wished they had done differently.  They brew great beer so if you get the chance you should check out their beer – Mark and I both like their IPA and their Pilsner.  They currently sell their products in draft and in cans and they have grown so much they are moving from a manual canning system to an automated canning line.

While Mark is busy working on the brewing and building, I’ve been working on our website design.  If all goes well, we should have our website launched in a few weeks.  I had no idea designing a website was…  let’s say… challenging.  I guess I was under the impression whoever designed it would manage it, write the copy, etc.  I was wrong!  I've also updated our business plan.  We received some good feedback from our fool network that our plan was too long so we've shortened it.  Our friend and finance expert Donnavan Swaby told us that we were giving away our strategic plan in our business plan but also said it was great that we did so much research; that's news well received.  We went from approximately 190 pages down to around 80.  It's an evergreen document so perhaps it will expand again one day.

Suzanne has been working the permitting with the City of New Orleans.  And, thus far, she has found the people at the permitting office to be quite easy to work with.  What a pleasant surprise.  In addition, she’s working on our marketing materials, as in pint glasses and t-shirts and stickers and such.  We're hoping to have our marketing materials together in time for Jazz Fest!

We’ve also been following the craft beer scene and want to congratulate the Cajun Fire team for their win of the Big Idea business pitch.  We wish them great success and perhaps one day we’ll do a collaboration together.

Cheers for now y’all.

Karen

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