Monday, February 17, 2014

Where Y'at?

We’ve been busy cranking out some great tasting beers over the past few weeks.  We’re waiting on the roll out of our session IPA, IPA and pale ale.  What’s next you might wonder?  It’s a secret (wink wink).

Outside of brewing great beer, we’re working some promo materials including t-shirts, glasses and bottle openers.  We should have that out on the street soon.  We are still working on the brewery layout now that we’ve signed the lease and have hired Peter Waring to help with our design.  We’ve also applied for our SBA loan and have handed our business plan over to several of our peers for review and input.  Right now, we have so many moving pieces…

We’re thinking our first two beers to production beers will be a pale ale and ???  do we go IPA or ….  What do you think?

Anyway, happy Mardi Gras y’all.  We hope you are enjoying the king cakes with some tasty craft beer.

Cheers,

Karen

Thursday, February 13, 2014

Funding and Logo

Hi Y'all,
It's been a while since I've posted...  so I thought I'd share what's happening with Second Line...  We are collaborating on recipes with our brewmaster and several other brewers who have been helping us on this journey...  We've trade marked Second Line Brewing...  we've submitted our paperwork for a loan with our banker (it's so nice to actually have a banker that you actually know, trust and can call), and have funded our checking account with the funds we've received from several of our partners....  and we've landed on one of several logos.
We're in the process of working on our Second Line Brewing website and we hope to have that launched soon.
We're busy and hope y'all are drinking good beers.
Cheers for now,

Karen

 

Tuesday, February 4, 2014

We Signed the Lease

Hi Ya'll,

We signed the lease yesterday for a 12,000 square foot warehouse located in the Mid City neighborhood of New Orleans. We're super excited to have such a great location and a fun space to work with. The property backs up to the Lafitte Corridor which is in the process of being converted to a Rails to Trails. We will welcome the bike riders if the trail ever comes to be...

Now, the hard work starts. We have an enormous amount of work ahead of us including relocating from Anchorage to NOLA, getting all of the permits in place, designing the innards of a 12,000 square foot warehouse, improving the exterior of the space to provide curb appeal, all while brewing the great beer and having fun.

We're starting Chapter 2 today. Join us on the ride and be sure to drink good beer.

Cheers y'all,

Karen