And We Found a Building

We found a space in the Mid City neighborhood of New Orleans.  The spot is perfect for us now the rush is on.  We have a year to raise the capital we’ll need and to get our TTB permit and all of the Louisiana and City of New Orleans permits.  I wonder which agency will be the hardest to work with….   I have a good idea but I’ll hold my opinion for now.

 

What’s next?  Well, Mark and I have been thinking the same thing.  Here’s our list of must dos over the next few weeks:

 

1. Get the US Patent and Trademark Office off of their rears and review the trademark for our namesake, Second Line Brewing.


2. Wrap up our logo.


3. Brew some tasty beer – Mark and Jason are going to have a tasting panel for their delicious home brew.


4. Start the TTB paperwork.


5. Engage with an architect and get our new building up to par to hold our brewhouse and associated equipment.


6. Finish our private placement offering documents and term sheet.


7. Raise capital.


8. Order our brewhouse.


9. Get our name and logo out there.


10. 10. Hire some people.


11. 11. Move to New Orleans.


12. 12. Brew great beer!

 

Thus far, we’ve learned a ton.  We attended the course at the Oregon State on opening a craft brewery and as I type, Mark is headed back to Anchorage from UC Davis where he took a course on brewing science.   He’s met some great people and several that own smaller craft breweries and a few that work for some of the majors (i.e., Sierra Nevada).

 

Our business plan, for the most part is finished for now, although we’ll constantly be updating it as things change.  Writing the plan was worth all of the effort.  It took us about 6 months to get where we are today.  We had our accountant take a look at our pro forma and he gave us some pretty good suggestions on how to approach investors.   Mark handled that language pretty quickly.  We’ll see what our lawyer has to say when we hand the plan over to him.

That’s all for now y’all, but the dream is approaching reality.  The ride is just starting.  We hope you’ll continue to watch as we progress, and of course, we’d like for you to support our brand when we open.

Cheers,
Karen