The Business Plan. Part 2.

Here’s and update on where we are with the business plan.  We submitted it to the Oregon State competition and apparently there are better writers out there; we didn’t win.  Ho hum.  We did receive very positive feedback.  And in the meantime, we’ve been busting a hump day and night working on updating the business plan.
Here are the basics of the plan:

 

1. Executive Summary


2. Company Overview (who, what, where, when, why)


3. Products and Services


4. Beer Market Analysis


5. Our Market Segmentation


6. Demand


7. Demographics, Etc.


8. Industry Analysis


9. Our Business Strategy


10. Our Marketing Strategy (lots of stuff on social networking!)


11. Operations (including HR!)


12. And…  Profitability - we’re still working the end.

 

Our goal is to have our completed business plan to our banker by December 15^th for a face-to-face meeting in early January.

The business plan is a labor of love.  The more we read and learn, the more we want to keep updating the business plan.  The line in the sand will be drawn on December 15^th for the banker.  The line will be erased on December 16^th as we progress.

 

We’ve got a lead on a piece of property.  It may be a financial leap but it’s all that we could ask for and more.  Ten thousand square feet of light industrial warehouse space in a “hot” part of New Orleans.

 

More to come y’all!

 

Karen